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Fascinating. This is a must-read for anyone interested in childhood obesity or in the history of health matters in general. It's very fresh, lively and readable and draws you in with surprising anecdotes about people, policies and procedures. The conclusions it draws about what could be done in the future are particularly apt. And it's a good-looking, nicely-produced book as well. A great read for people in many countries - not just the United States. Highly recommended.